Why Must the Researchers Avoid Generalizing from Focus-Group Participants to the Whole

question 50

Multiple Choice

Why must the researchers avoid generalizing from focus-group participants to the whole market?

• A) Participants' responses are not reliable.
• B) Most of the participants are likely to be ignorant about the topic of discussion.
• C) Most of the participants are likely to exhibit similar tastes and preferences.
• D) The size of the group is too small and the sample is not drawn randomly.
• E) The participants usually come from diverse backgrounds.

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Definitions:

Substantially-Equal-Work

Refers to a legal standard requiring tasks that require comparable skill, effort, and responsibility, and performed under similar working conditions, to be compensated equally.

Equal Pay Act

A law aimed at abolishing wage disparity based on sex by requiring equal pay for equal work.

Equal Responsibility

Equal responsibility entails all parties or individuals involved having the same level of accountability or duty in a given situation.

Age Discrimination

Unfair treatment or bias against individuals or groups based on their age, often seen in employment practices.