Examlex
The internal records system supplies results data, but the marketing intelligence system supplies ________ data.
External Analysis
The examination of factors outside an organization that can impact its performance, including market trends and competition.
Strengths
Positive attributes or characteristics within an organization or individual that provide advantages in achieving objectives or competing in the marketplace.
Weaknesses
Characteristics or areas within an entity or system that reduce its effectiveness or performance compared to the ideal or standard.
Competitive Advantage
A unique attribute or position a company holds that allows it to outperform its competitors, generating greater sales or margins.
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