When ConAgra Initiated a Study with Some of Its Retailers

question 35

Multiple Choice

When ConAgra initiated a study with some of its retailers, such as Safeway, Kroger, and Walmart, to study how and why people buy its foods, ConAgra was using which of the following steps to improve its marketing intelligence system?

• A) A company can motivate distributors, retailers, and other intermediaries to pass along important intelligence.
• B) A company can train and motivate the sales force to spot and report new developments.
• C) A company can take advantage of government data sources.
• D) A company can set up an advisory panel.
• E) A company can network externally.

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Definitions:

Consignment

involves goods being given to a third party to sell, with the owner retaining ownership until the items are sold.

Merchandise

Goods that are bought and sold in the course of business, typically in a retail or wholesale environment.

Inventory

The total amount of goods and materials a business has in stock, either for sale or used in production.

Purchase Price

The amount of money paid to buy goods or services.