Marketers Should Note That Canadians Focus Less on What Products

question 57

Multiple Choice

Marketers should note that Canadians focus less on what products and brands say about us and more on

• A) where the products are available.
• B) what the products cost.
• C) what friends and family will think of the products.
• D) what the products do for us.
• E) what company made the products.

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Definitions:

Alpha Male

A term used in some social sciences and popular discussions to describe a dominant male in a particular group, often characterized by assertiveness and leadership.

Office Operations

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Health Coverage

Insurance that typically pays for medical, surgical, prescription drug, and sometimes dental expenses incurred by the insured.

Inductive Reasoning

A reasoning method where several assumptions, considered or proven to be true frequently, are merged to reach a particular conclusion.