Today, Customers Are Still Willing to Swap Personal Information for Customized

question 58

True/False

Today, customers are still willing to swap personal information for customized products from firms.

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Definitions:

Variability

The extent to which data points in a set differ from each other and from the average, indicating the spread or dispersion.

Reactivity

The tendency of participants to change their behavior due to the awareness of being observed or studied.

Internal Consistency Reliability

Reliability assessed with data collected at one point in time with multiple measures of a psychological construct. A measure is reliable when the multiple measures provide similar results.

Interrater Reliability

The degree of agreement among raters or judges, ensuring consistency in the assessment or observation of a variable.