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According to principles found in database construction and usage, a "carpet bombing" mailing of a new offer is usually the most successful strategy.
Underlying Security
A stock, bond, commodity, or other asset upon which options and other derivatives are based or derived.
Preferred Stock
A class of ownership in a corporation that has a higher claim on assets and earnings than common stock, usually with fixed dividend payments.
Common Equity
The amount of money that would be returned to shareholders if all the assets were liquidated and all the company's debt was paid off.
Pre-Tax Basis
An evaluation or measure made before taxes are deducted.
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