Gian Lorenzo, Like Every Manager in an Organization, Needs to Observe

question 29

Essay

Gian Lorenzo, like every manager in an organization, needs to observe the outside environment, but as a marketing manager, Gian has two advantages. What are those two advantages?

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Definitions:

Intrusion

An act of entering into a place or situation where one is unwelcome or not authorized.

Externality

A consequence of an industrial or commercial activity that affects other parties without this being reflected in market prices.

Uncompensated Impact

Uncompensated impact refers to effects borne by parties who are not directly involved in a transaction or activity and are not compensated for their losses.

Well-Being

The state of being comfortable, healthy, or happy, often considered in a broad perspective including physical, psychological, and social aspects.