If a Questionnaire Designer Decides to Use a Scale That

question 144

Multiple Choice

If a questionnaire designer decides to use a scale that connects two bipolar words wherein the respondent selects the point that represents his or her opinion, the designer is most likely using what is called

• A) a multiple-choice question.
• B) word association question.
• C) a dichotomous question.
• D) the semantic differential.
• E) a Likert scale.

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Definitions:

Internal Factors

Elements within an individual or organization that influence behavior, decisions, and outcomes, such as values, skills, attitudes, and emotions.

Cross-Cultural Research

The study of how cultural factors affect different human behaviors.

Attributions

The process by which individuals explain the causes of behavior and events, either attributing them to external or internal factors.

Cultural Differences

Variations in values, beliefs, practices, and customs among different societies and communities.