Consumers Are Increasingly Willing to Swap Personal Information for Customized

question 128

Essay

Consumers are increasingly willing to swap personal information for customized products from firms. However, there are still consumer concerns. As the manager in charge of collecting this type of consumer data, you know that privacy issues are still a public policy hot button. What consumer concerns about their personal information are the most compelling and most difficult to deal with by the marketer?

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Definitions:

Comparative Balance Sheet

A financial statement that presents the financial position of a company at different points in time side-by-side for comparison purposes.

Depreciation Expense

The allocation of the cost of a tangible asset over its useful life, reflecting the consumption of the asset.

Comparative Balance Sheet

A comparative balance sheet presents financial positions of a business at different periods side by side to help in analyzing trends over time.

Net Increase

The total amount by which a value or quantitative measure has grown compared to a previous measurement or period.