The Shoppers Optimum Card Allows Users to Accumulate Points to Apply

question 136

Multiple Choice

The Shoppers Optimum card allows users to accumulate points to apply toward free goods at Shoppers Drug Mart, This is a very successful and recognized

• A) frequency program.
• B) customer defection.
• C) CRM technology.
• D) mass customization.
• E) retailer partnership.

---

Definitions:

CPI

The Consumer Price Index is an indicator that calculates the average weighted prices of a range of consumer goods and services, serving as a gauge for inflation.

CPI

The Consumer Price Index is a metric that calculates the average prices of a selected group of consumer goods and services, such as healthcare, transportation, and food, using a weighted average system.

Price Index

A statistical measure that examines and tracks the changes in price levels of a basket of goods and services over time, used to measure inflation or cost of living changes.

GDP Deflator

A metric reflecting the price rates of freshly created, domestically made, final goods and services in an economic system.