As the Manager of an Organization That Is Attempting to Build

question 74

Multiple Choice

As the manager of an organization that is attempting to build a marketing information system (MIS) , you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.

• A) internal company records
• B) secondary data from government sources such as the Better Business Bureau
• C) databases found on the Internet
• D) consultant reports
• E) external records and documents

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Definitions:

Resale Price

The price at which an item is sold after it has been previously purchased or used.

Adverse Selection

A situation in financial markets where buyers and sellers have access to different levels of information, often leading to transactions where the party with less information is at a disadvantage.

Tech Support

A service provided by companies to help customers solve technical problems or issues related to their products or services.

Bureaucratic Structure

An organizational structure characterized by strict rules, a hierarchy of authority, and a clear division of labor.