Which of the Following Is Considered to Be the Last

question 59

Multiple Choice

Which of the following is considered to be the last step in the marketing research process?

• A) Analyze the information.
• B) Draft the report.
• C) Control the environment.
• D) Present the findings.
• E) Make the decision.

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Definitions:

Theory Y

is a management approach that assumes employees are self-motivated, enjoy work, and will seek and accept responsibility and challenges.

Douglas McGregor

An influential social psychologist who proposed Theory X and Theory Y to describe different attitudes towards workforce motivation and management.

Fishbone Diagram

A visual tool that identifies, organizes, and displays possible causes of a problem or condition. It is also known as a cause-and-effect diagram or Ishikawa diagram.

Philip B. Crosby

An American businessman and author who contributed significantly to management theory and quality improvement practices.