Why Must the Researchers Avoid Generalizing from Focus-Group Participants to the Whole

question 50

Multiple Choice

Why must the researchers avoid generalizing from focus-group participants to the whole market?

• A) Participants' responses are not reliable.
• B) Most of the participants are likely to be ignorant about the topic of discussion.
• C) Most of the participants are likely to exhibit similar tastes and preferences.
• D) The size of the group is too small and the sample is not drawn randomly.
• E) The participants usually come from diverse backgrounds.

---

Definitions:

Excessively High

implies a level or amount that significantly surpasses what is normal, necessary, or reasonable.

Romantic Relationships

Emotional and physical bonds between two individuals characterized by affection, intimacy, and commitment.

Psychological Health

A state of well-being in which an individual realizes his or her own abilities, can cope with the normal stresses of life, works productively, and is able to make a contribution to their community.

Physical Health

A state of well-being in which an individual is free from illness, injury, or impairment, and can perform daily activities without physical constraints.