One of the Don'ts of Questionnaire Construction Is to Ensure

question 12

Multiple Choice

One of the don'ts of questionnaire construction is to ensure that fixed responses do not overlap. Which of the following is the best illustration of this questionnaire "don't"?

• A) A question has three possible responses: yes, no, or maybe.
• B) A consumer is asked to describe a recent event will driving.
• C) A consumer must describe a cartoon about buying a car.
• D) An income question asks for an income designation in one of the following income categories: $0-$20 000, $20 000-$40 000, or $40 000 and above.
• E) A consumer is asked whether or not he or she could spy on another consumer's shopping experience.

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Definitions:

Disinfectant Solution

A chemical mixture used to eliminate or reduce harmful microorganisms from surfaces.

Evaporation

The process by which water changes from a liquid to a gas or vapor state, often due to heat.

Chemical Makeup

The composition of substances that forms a particular chemical compound or mixture.

Bloody Surfaces

Surfaces that have been contaminated with blood, often considered as a potential source of infection and requiring special cleaning procedures.