The Ability of a Company to Meet Each Customer's Requirements

question 6

Multiple Choice

The ability of a company to meet each customer's requirements to prepare on a mass basis individually designed products, services, programs, and communications, is referred to as

• A) individualization.
• B) proactive customer service.
• C) competitive advantage.
• D) mass customization.
• E) target market customization.

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Definitions:

Fundamental Attribution Error

The tendency to overemphasize personal characteristics and ignore situational factors when judging others' behavior.

Dispositional Factors

Aspects of an individual's personality that influence their behavior and attitudes in various situations.

Self-serving Bias

A cognitive bias where individuals attribute success to internal factors like their abilities or effort, while attributing failures to external factors beyond their control.

Situational Factors

External conditions or events that influence an individual's behavior, decisions, and performance.