Which of the Following Is the First Step in Customer

question 20

Multiple Choice

Which of the following is the first step in customer value analysis?

• A) Identify the major attributes and benefits that customers value.
• B) Examine how customers in a specific segment rate the company's performance.
• C) Assess the company's and competitors' performances on the different customer values against their rated importance.
• D) Monitor customer values over time.
• E) Assess the quantitative importance of the different attributes and benefits.

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Definitions:

Intensity

The degree of strength, force, or energy in an action, feeling, or phenomenon.

Wooden Leg

A prosthetic limb made of wood, used to replace a missing leg.

Harried

Feeling strained as a result of having too many demands or pressures; harassed.

Team Leader

An individual who provides direction, guidance, and instruction to a group of individuals for the purpose of achieving a certain goal.