Which of the Following Strategies Among Peppers and Rogers's Four-Step

question 63

Multiple Choice

Which of the following strategies among Peppers and Rogers's four-step framework for one-to-one marketing involves formulating customized offerings communicated in a personalized way.

• A) interacting with individual customers to learn their needs
• B) differentiating customers in terms of their needs and value to the company
• C) focus disproportionate effort on high-value customers
• D) customizing products, services, and messages to each customer
• E) identify your prospects and customers

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