Which of the Following Is a Characteristic of One-To-One Marketing

question 10

Multiple Choice

Which of the following is a characteristic of one-to-one marketing rather than mass marketing?

• A) mass promotion
• B) share of market
• C) two-way messages
• D) standard product
• E) customer attraction

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Definitions:

Outwards Inspection

A quality control process where products are inspected for defects or issues before they are shipped to customers.

Expediting

The process of speeding up the production or delivery of goods to meet deadlines or emergency needs.

Ordering Costs

The expenses incurred from the procurement process, which may include supplier selection, purchase orders, and handling charges, aiming to manage supply chain efficiencies.

Carrying Costs

Expenses associated with holding inventory, including storage, insurance, and taxes.