The CRM (Customer Relationship Management) Imperative Is Characterized by Five

question 30

Multiple Choice

The CRM (customer relationship management) imperative is characterized by five steps or factors. It begins with acquiring the right customer which can involve

• A) identifying HR systems to boost employee loyalty.
• B) spotting what products or services to offer.
• C) learning how to win customers back.
• D) researching the best way to delivery your products.
• E) calculating your share of their wallet.

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Definitions:

Mass Media

Channels of communication, such as television, newspapers, and the internet, that reach a large audience simultaneously.

Functionalists

Theorists who view society as a complex system whose parts work together to promote solidarity and stability.

Mass Media

Various forms of communication, such as television, radio, newspapers, and the Internet, used to reach a large audience.

Social Control

The mechanisms, strategies, and actions employed by groups and institutions to regulate individual and group behavior in order to conform to societal norms and rules.