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With respect to the CRM Imperative, "you get it" when
Stimulus
Any event or situation that evokes a response from an organism or system.
Extrinsic Rewards
Benefits and incentives provided from an external source, used to motivate behavior that might not occur otherwise.
Intrinsic Rewards
Internal or psychological rewards that are derived from the activity itself rather than from external factors.
Extrinsic Reinforcers
Reinforcers that are not inherently related to the activity being reinforced.
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