In General, Companies Can Use Their Databases in Five Ways

question 12

Multiple Choice

In general, companies can use their databases in five ways. Which way involves remembering customer preferences and sending appropriate gifts, coupons, and reading material?

• A) to decide which customers should receive a particular offer
• B) to deepen customer loyalty
• C) to reactivate customer purchases
• D) to identify prospects
• E) to avoid serious customer mistakes

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Definitions:

Delivery

The process of transporting goods from one location to another or the act of handing over possession or control.

Contract Price

The agreed-upon price for goods or services set forth in a contractual agreement.

Futures Contract

A standardized legal agreement to buy or sell a particular commodity or financial asset at a predetermined price at a specified time in the future.

Futures Contract

A contractual arrangement to purchase or sell a specified asset, like a commodity or financial instrument, at an agreed-upon price on a future date.