If a Marketer Decides to Segment a Market Based on Neighbourhoods

question 23

Multiple Choice

If a marketer decides to segment a market based on neighbourhoods, the marketer will have chosen the ________ method of segmentation.

• A) cultural
• B) demographic
• C) social class
• D) geographic
• E) psychographic

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Definitions:

Unit Product Costs

The total cost associated with producing one unit of product, including direct materials, direct labor, and allocated overhead costs.

Markup

The amount added to the cost of goods to cover overhead and profit, determining the selling price.

Selling Price

The amount of money a customer pays to buy a product or service.

Total Job Cost

The total cost associated with producing a specific job, including materials, labor, and overhead costs.