Peppers and Rogers Outline a Four-Step Framework for One-To-One Marketing

question 139

Essay

Peppers and Rogers outline a four-step framework for one-to-one marketing that can be adapted to CRM marketing. Name and explain the four steps?

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Definitions:

Autonomic Nervous System

The part of the nervous system responsible for controlling bodily functions not consciously directed, such as breathing, the heartbeat, and digestive processes.

Sympathetic

Referring to the part of the autonomic nervous system that is responsible for preparing the body for physical activity and coping with stress.

Parasympathetic

Relates to the part of the autonomic nervous system responsible for conserving energy and slowing down the body's responses, in contrast to the sympathetic nervous system, which stimulates activities.

Adrenal Glands

Endocrine glands, located on top of each kidney, that secrete hormones and affect metabolism.