Which of the Following Is a Characteristic of One-To-One Marketing

question 10

Multiple Choice

Which of the following is a characteristic of one-to-one marketing rather than mass marketing?

• A) mass promotion
• B) share of market
• C) two-way messages
• D) standard product
• E) customer attraction

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Definitions:

Emotions

Complex psychological states involving three distinct components: a subjective experience, a physiological response, and a behavioral or expressive response.

Behavior

The actions or reactions of an individual or system in response to external or internal stimuli.

Psychosexual Development

A theory by Freud outlining how personality develops through stages centered on erogenous zones from childhood to maturity.

Sexual Attachments

The emotional bonds that are formed through sexual activity and intimacy with another person.