Peppers and Rogers Outline a Four-Step Framework for One-To-One Marketing

question 139

Essay

Peppers and Rogers outline a four-step framework for one-to-one marketing that can be adapted to CRM marketing. Name and explain the four steps?

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Definitions:

HUAC Testimony

Testimonies given before the House Un-American Activities Committee, particularly during the McCarthy era, often involving allegations of communist activity or sympathies in the U.S.

Points on the Gross

A contractual agreement in the entertainment industry whereby individuals receive a percentage of the gross earnings of a project.

Talent Agents

Professionals who represent entertainers and creatives, helping to manage their careers, find work, and negotiate contracts.

Exclusive Studio Contracts

Agreements where an actor or director commits exclusively to work for a single movie studio for a specified period, common in the early to mid-20th century Hollywood.