Marketers Such as Roots, Petro Canada, and Molson Find That

question 97

Multiple Choice

Marketers such as Roots, Petro Canada, and Molson find that Canadian icons such as the maple leaf can be powerful communications tools due to

• A) their uniqueness in this country.
• B) multicultural marketing efforts.
• C) the maturing market.
• D) their cost-effectiveness and ease of reproduction.
• E) the culturally-based shared understanding of certain symbols.

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Definitions:

World War I

A global conflict that lasted from 1914 to 1918, involving many of the world's nations, including all of the great powers, eventually forming two opposing alliances: the Allies and the Central Powers.

Warren G Harding

The 29th President of the United States (1921-1923), whose term was marked by scandals such as the Teapot Dome scandal, despite his efforts to promote a "return to normalcy" after World War I.

Republican President

A President of the United States who is a member of the Republican Party, one of the two major political parties in the U.S., known for its conservative policies.

Prohibition

The legal act of prohibiting the manufacture, transportation, and sale of alcohol, most famously enacted in the United States from 1920 to 1933.