Which of the Following Strategies for Approaching Consumers Who Had

question 2

Multiple Choice

Which of the following strategies for approaching consumers who had rejected your company's model of a product for another competitive brand is called competitive depositioning?

• A) Redesign your company's product.
• B) Alter beliefs about your company's brand.
• C) Alter beliefs about competitors' brands.
• D) Covertly alter the qualitative data about your product.
• E) Call attention to neglected attributes.