Even If Sales of a Brand Extension Are High and Meet

question 74

Multiple Choice

Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings in effect ________ the parent brand.

• A) diluting
• B) feeding back to
• C) eroding
• D) reinforcing
• E) cannibalizing

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Definitions:

Organizational Structure

The system of tasks, workflows, reporting relationships, and communication channels that link together the work of diverse individuals and groups.

Innovation

is the introduction of new ideas, products, services, or processes that create value for businesses, customers, or society.

Innovation Process

A series of steps that includes the generation, development, and implementation of new ideas or products.

Identifying Advantages And Disadvantages

The process of assessing the positive and negative aspects of different options or decisions.