The Level of Engagement and Active Processing Undertaken by the Consumer

question 110

Multiple Choice

The level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus is called

• A) consumer disengagement.
• B) elaboration likelihood.
• C) variety-seeking.
• D) consumer involvement.
• E) low-involvement.

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Definitions:

Self-Fulfilling Prophecy

A forecast that, either directly or indirectly, ensures its own accuracy through a positive loop between what is believed and how one acts.

Foot-In-The-Door Technique

Influence technique based on commitment, in which one starts with a small request in order to gain eventual compliance with a larger request.

Low-Ball Technique

The low-ball technique is a tactic in persuasion that involves initially presenting an attractive offer or price which is then increased after initial agreement.

Consistency

The quality of always behaving or performing in a similar way, following the same principles or course.