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Frederick Herzberg Developed a Two-Factor Theory That Distinguishes Dissatisfiers and Satisfiers

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Essay

Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. How could Herzberg's theory affect the marketing strategy of a fitness centre?


Definitions:

Facebook

is a social media platform that allows users to create profiles, upload photos and videos, send messages, and keep in touch with friends, family, and colleagues.

Interact

To act in such a way as to have an effect on another; the process of two or more entities or individuals acting upon one another.

Primary Needs

Fundamental human requirements such as food, water, shelter, and clothing, necessary for survival.

Discover

A financial services company known for issuing credit cards and operating a payment network.

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