When a Consumer Expresses Thoughts, Feelings, Images, Experiences, Beliefs, and So

question 120

Multiple Choice

When a consumer expresses thoughts, feelings, images, experiences, beliefs, and so on that become associated with the brand, the consumer is expressing brand

• A) behaviour.
• B) equity.
• C) knowledge.
• D) loyalty.
• E) preference.

---

Definitions:

Beverage Lounge

A relaxed, often informal area specifically designed for the consumption and enjoyment of drinks.

Telecommuting

Working remotely, often from home, using digital technologies to stay connected with the workplace.

Teamwork

The collaborative effort of a group to achieve a common goal or complete a task in the most effective and efficient way.

Informal Communication

The exchange of information unofficially within an organization, not following formal channels, structures, or rules.