Of Key Interest to Marketers Are the Major Informational Sources

question 10

Multiple Choice

Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following would be considered to be an experiential information source?

• A) consumer-rating organizations
• B) using the product itself
• C) web sites
• D) acquaintances
• E) the mass media

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Definitions:

Education Level

The highest degree or stage of formal learning or schooling that an individual has completed.

Business Owners

Individuals who own and oversee the operations of a business entity.

Business Owners

Entrepreneurs or individuals responsible for the strategic decisions, financial risks, and operational management of a company.

Lots Of Money

A colloquial term referring to a substantial amount of currency or financial resources.