If Performance Meets Consumer Expectations, the Consumer Is

question 148

Multiple Choice

If performance meets consumer expectations, the consumer is

• A) overwhelmed.
• B) surprised.
• C) disappointed.
• D) satisfied.
• E) delighted.

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Definitions:

Classical Conditioning

Classical Conditioning is a learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, famously illustrated by Pavlov's dogs experiment.

Unconditioned Stimulus

In classical conditioning, an unconditioned stimulus is something that naturally and automatically triggers a response without any learning process involved.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.

Counterconditioning

A behavior therapy technique that involves replacing an undesirable response to a stimulus with a more desirable one.