A Marketing Manager Targeting Generation Y Should Be Aware That

question 43

Multiple Choice

A marketing manager targeting Generation Y should be aware that this group is turned off by

• A) the "soft sell".
• B) overt branding practices.
• C) cool events.
• D) online buzz.
• E) unconventional sports.

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Definitions:

Social Influence Technique

Strategies or methods used to change or influence the attitudes, behaviors, or perceptions of others through social interaction.

Foot-In-The-Door Technique

A persuasion strategy that involves getting a person to agree to a small request as a precursor to getting them to accede to a larger request.

Fundamental Attribution Error

A cognitive bias that involves overemphasizing personality-based explanations for behaviors observed in others while underestimating situational explanations.

Urban Ethnic Neighbourhoods

Areas within cities that are predominantly inhabited by members of the same ethnic or cultural group, often retaining distinctive cultural traits.