If a Consumer Is Persuaded to Buy a Product by a Message

question 24

Multiple Choice

If a consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past, the consumer used a ________ to arrive at this purchase decision.

• A) behavioural route
• B) central route
• C) subjective route
• D) objective route
• E) peripheral route

---

Definitions:

Affiliative

Pertaining to the creation of social connections and fostering harmony within a group, emphasizing relationships over tasks.

Protective

Providing a safeguard or defense against harm or damage.

Caretaking Behaviors

Actions aimed at nurturing, protecting, and providing for the needs of another individual or group.

Hypothalamus

The Hypothalamus is a region of the brain that controls many bodily functions, including hunger, thirst, sleep, and the regulation of body temperature.