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To create and capture value, sellers need to understand business organizations' needs, resources, policies, and
Luxuries
Goods or services that are considered non-essential but desirable, often associated with high quality, exclusivity, and a high price.
Necessities
Essential needs or requirements crucial for basic living, survival, or carrying out certain tasks.
Saturn Owner's Club
A community or organization of individuals who own Saturn vehicles, potentially engaging in meetups, forums, or discussions related to their cars.
Associative Influence
The process through which people are affected by the meanings and implications of nearby or associated concepts and ideas.
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