How Can a Marketer Overcome the Negative Effects of Commoditization

question 58

Multiple Choice

How can a marketer overcome the negative effects of commoditization?

• A) convince target consumers that the firm's products are as good as those of competitors
• B) convince target consumers that price is irrelevant in determining quality
• C) convince target customers that all the products in the market are equivalent
• D) convince target consumers that the firm's products are different from those of competitors
• E) convince target customers that buying the highest-priced product is no guarantee of quality

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Definitions:

Mobile App

A software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.

Intellectual Property

Legal rights that result from intellectual activity in the industrial, scientific, literary, and artistic fields, including copyrights, patents, and trademarks.

Collective

A group or system that works together as a whole, often implying shared responsibilities or activities.

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.