Many Companies Are Now Introducing __________, Which Are Specific Brand

question 7

Multiple Choice

Many companies are now introducing __________, which are specific brand lines supplied to specific retailers or distribution channels.

• A) branded variants
• B) brand line
• C) brand mix
• D) line extension
• E) branded house

---

Definitions:

Groupthink

A psychological phenomenon that occurs within a group of people, where desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Social Psychologists

Scientists who study how individuals think, influence, and relate to one another in social contexts.

Cohesiveness

The degree to which members of a group or social unit feel bonded together and committed to each other.

Conformity

The act of matching attitudes, beliefs, and behaviors to group norms, politics or being influenced by peer pressure.