How Can a Marketer Overcome the Negative Effects of Commoditization

question 58

Multiple Choice

How can a marketer overcome the negative effects of commoditization?

• A) convince target consumers that the firm's products are as good as those of competitors
• B) convince target consumers that price is irrelevant in determining quality
• C) convince target customers that all the products in the market are equivalent
• D) convince target consumers that the firm's products are different from those of competitors
• E) convince target customers that buying the highest-priced product is no guarantee of quality

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Definitions:

Angry Attacks

aggressive verbal or physical expressions directed at someone as a result of anger.

Authentic Responses

Genuine reactions or answers that are true to one's feelings, beliefs, or personality, without pretense or imitation.

Set Limits

The act of establishing boundaries or rules in a relationship, interaction, or environment to maintain order and protect well-being.

Contracting

A process in professional services, particularly in therapy or social work, that involves establishing agreements on the goals, roles, and responsibilities between a service provider and client.