When Nike Attempts to Get Close to Its Customers at the Local

question 89

Multiple Choice

When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, Nike is using which of the following marketing formats?

• A) differentiated marketing
• B) affiliate marketing
• C) grassroots marketing
• D) guerrilla marketing
• E) affinity marketing

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Definitions:

Adapt

The process of making changes or adjustments to accommodate new conditions or environments.

Richest Mode

The communication method that conveys the most information, including verbal and nonverbal cues, to facilitate understanding.

Communication

The process of exchanging information, ideas, or feelings between individuals or groups, often through speaking, writing, or using some other medium.

Specify the Age

To clearly state or identify the number of years someone or something has existed.