________ Combines Operationally Driven Mass Customization with Customized Marketing in a Way

question 79

Multiple Choice

________ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product service offering of their choice.

• A) Viral marketing
• B) Regionalization
• C) Consumptionization
• D) Customerization
• E) Virtual marketing

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Definitions:

European Firms

Companies or businesses that are based in Europe, characterized by diverse management practices influenced by different cultures and economic systems.

Subcultures

Groups within a larger culture that have their own distinct norms, values, and practices but share some commonalities with the larger culture.

Cultural Rules

The implicit or explicit standards that govern the behaviors considered acceptable within a specific culture.

Operational Controls

Systems and procedures put in place to regulate the day-to-day activities and processes of an organization to ensure efficiency and effectiveness.