Two Broad Groups of Variables Are Used to Segment Consumer

question 3

Multiple Choice

Two broad groups of variables are used to segment consumer markets. One method uses descriptive characteristics such as geography. The other method is to form segments by looking at ________ considerations.

• A) income
• B) cultural
• C) behavioural
• D) gender
• E) interest

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Definitions:

Stock Price

The cost of purchasing one share of a company's stock in the market.

Exercise Price

The price at which an option holder can buy (call option) or sell (put option) the underlying asset.

Intrinsic Value

The actual, true value of a company or an asset based on underlying perception of its true value including all aspects of the business, in terms of both tangible and intangible factors.

Pure Discount Loan

A type of loan where the borrower receives a sum of money upfront and repays a greater amount at the end of the term, with no periodic interest payments.