A Marketing Manager Is Considering Several Options to Market to Market

question 127

Multiple Choice

A marketing manager is considering several options to market to market segments identified as being either culture-oriented, sports-oriented, or outdoor-oriented. This manager has selected the ________ format for segmenting markets.

• A) personality
• B) psychographic lifestyle
• C) user status
• D) behavioural occasions
• E) readiness stage

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Definitions:

Proximal

Situated near the center of the body or the point of attachment.

Proxim

Refers to being closer to the point of reference or origin, typically used in anatomical and spatial contexts.

Cranial Cavity

The space within the skull that houses the brain, part of the dorsal body cavity.

Cranial

Pertaining to the skull or cranium, which houses and protects the brain.