________ Is the Science of Using Psychology and Demographics to Better

question 29

Multiple Choice

________ is the science of using psychology and demographics to better understand consumers.

• A) Social psychology
• B) Segmentation
• C) Demographics
• D) Clustering
• E) Psychographics

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Definitions:

Psychological Problems

Mental or emotional issues that affect an individual's thinking, feeling, behavior, and functioning.

Insight Therapies

A category of psychotherapy emphasizing understanding the roots of psychological issues and conflicts through introspection and self-analysis.

Motivations

The driving forces behind human actions and behaviors, which can stem from psychological, social, or physiological needs.

Actions

The process of doing something, typically to achieve an aim or handle a problem.