A Marketing Manager Has Decided to Take a "Purchasing Approach

question 18

Multiple Choice

A marketing manager has decided to take a "purchasing approach" to segmenting a proposed business market. Which of the following would be a potential means sub-segments for segmenting under this approach?

• A) attitudes toward risk
• B) purchasing-function organization
• C) customer capabilities
• D) size of order
• E) specific application

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Definitions:

Design Specifications

Detailed descriptions of the requirements for a product, including dimensions, materials, and performance criteria.

Variability

Any deviation from the optimum process that delivers perfect product on time, every time.

X-bar Chart

A control chart used in statistical process control to monitor the process mean over time and identify any variations from the normal process performance.

Uniformity

The consistency and evenness of something, such as product quality, across different units or batches.