A Marketer Is Interested in Segmenting a Business Market on ________

question 101

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk.

• A) situational factors
• B) personal characteristics
• C) operating variables
• D) purchasing approaches
• E) demographics

Recognize various psychogenic needs identified by Henry Murray and their influence on consumer behavior.

Comprehend how consumer behavior is influenced by the need for affiliation and power.

Understand the initial steps and strategies in planning and adapting presentations to meet audience needs.

Recognize the negative impact of verbal fillers and the importance of clear articulation in presentations.

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Definitions:

Tangible Products

Physical items that can be perceived by touch such as electronics, apparel, and automobiles.

Produces

Refers to the creation or manufacturing of goods and services for sale.

Social Responsibility

The obligation of a business to have a positive effect on society on four levels—economic, legal, ethical, and philanthropic.

Business's Obligation

The responsibilities and commitments a business has, including legal, financial, and ethical duties to its stakeholders.