The MasterCard "Priceless" Ad Campaign Is a Good Example of Brand

question 27

Multiple Choice

The MasterCard "priceless" ad campaign is a good example of brand duality. Two advantages of the brand are demonstrated in this campaign. What are those advantages?

• A) rational and emotional advantages
• B) local and global advantages
• C) price and promotional advantages
• D) segmented and differentiated advantages
• E) positive and negative advantages

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Definitions:

Property, Plant, Equipment

Tangible long-term assets used in the operation of a business, such as buildings and machinery.

Automobile Dealership

A business that sells new or used cars at the retail level, typically based on a dealership contract with an automaker or sales subsidiary.

Land Improvements

Enhancements to a plot of land such as landscaping, fencing, and utilities, which increase the property's value.

Graded Land

Land that has been leveled or sloped to prepare it for construction, landscaping, or other specific purposes.