Which of the Following Major Segmentation Variables for Business Markets

question 92

Multiple Choice

Which of the following major segmentation variables for business markets is considered an operating variable?

• A) company size
• B) specific application
• C) attitudes toward risk
• D) customer capabilities
• E) power structure

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Definitions:

Significance Level

The likelihood of incorrectly dismissing the null hypothesis in a statistical analysis when it is in fact correct.

Travel Time

The duration required to go from one location to another by any mode of transportation.

Routes

Paths or directions taken to get from one location to another, often used in navigation or in the planning of trips.

Wilcoxon Rank Sum Test

A nonparametric statistical test used to compare two independent samples to assess whether their populations differ significantly.