A Marketer Is Interested in Segmenting a Business Market on ________

question 48

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.

• A) situational factors
• B) operating variables
• C) demographic variables
• D) purchasing approaches
• E) personal characteristics

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Definitions:

Cost of Goods Sold

The direct costs attributable to the production of goods sold in a company, including material and labor costs.

Balance Sheet

A report detailing a company's assets, liabilities, and equity held by shareholders at a certain moment.

Spreadsheet

A digital tool that allows users to organize, calculate, and analyze data in tabular form, commonly used for financial analysis and planning.

Job-Order Costing

An accounting method that assigns costs to individual jobs or batches, typically used in manufacturing on a per-order basis.