There Are a Number of Specific Roles Brands Can Play

question 148

Essay

There are a number of specific roles brands can play as part of a brand portfolio. List and briefly describe the four roles described in the text.

Recognize the criteria for extending credit to new customers.

Comprehend the role and importance of a company’s collection policy.

Understand the use of trade credit and the information exchanged through credit bureaus.

Identify the broad issues in receivables policy including criteria for credit, terms of sale, and handling of delinquent customers.

---

Definitions:

Self-esteem

Confidence and satisfaction in oneself; a reflection of how an individual values themselves.

Ethnocentric View

A belief in the superiority of one's own ethnic group or culture.

Sexual Harassment

Unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature.

Reciprocal Harassment

Situations where harassment is perpetuated back and forth between individuals or groups, creating a cycle of negative behaviors and conflict.